Mimi Bear - Chief Inspiration Pawfficer
Every great empire begins with a spark — and for DOGUE, that spark was Mimi Bear. The tiniest powerhouse with the fluffiest heart, Mimi was more than a beloved Pomeranian; she was our North Star, our muse, and the soul of this entire project. Mimi inspired DOGUE’s first cover, its first campaign, and every fabulous idea ever since. She brought glamour to every beach day, elegance to every cheese treat, and pure joy to every passport stamp. Whether she was strutting through city streets or snuggled up in her mom’s bag, Mimi did it all with grace, sparkle, and an ever-giving heart. Though she now watches over us as our angel above, Mimi remains the Chief Inspiration Pawfficer of DOGUE — a title no one else could ever wear. Her spirit lives on in every glossy page, every Cover Dog, and every dream we dare to chase. It is all for Mimi.
Maui - Chief Barking Pawfficer
Carrying on Mimi Bear’s legendary legacy is a big job, but someone had to bark up to the challenge — and Maui was born ready. At just one year old, this pint-sized powerhouse has already established herself as DOGUE’s loudest executive and most opinionated team member. Officially titled Chief Barking Pawfficer, Maui’s leadership style is... vocal. She won’t pose for a treat, but she will bark at you until you hand it over. Modeling? No thanks. But micromanaging snack distribution? Absolutely! She doesn’t follow trends — she follows you around the kitchen. A true LA girl, Maui lives for luxury: long meals, short walks, and unlimited admiration. She’s spoiled, social, and completely convinced the world revolves around her (and she’s not wrong). She may not love fashion, but she loves being the boss — and honestly, isn't that what real style is all about, anyway?
Gucci - Chief Style Pawfficer
Gucci, the head of GGCREW, is rewriting the rules of glam, one editorial at a time. As DOGUE’s chief stylist, Gucci doesn’t follow trends — she declares them, judges them, and accessorizes them. When it comes to fashion, Gucci lives by one motto: More is more and less is a bore. Statement looks? Absolutely. Layers, textures, prints, and custom accessories? Essential. Her signature custom cuffs are the stuff of runway legends, and her eye for drama, detail, and doggy couture sets the tone for every issue of DOGUE. Whether it’s a pool day or a water hose party, this Frenchie brings the splash and the sass. And if fashion had a police force, Gucci would be the style enforcer issuing citations for basic outfits.
Teddy Bearocas - Chief Business Pawfficer
Don’t be fooled by the fluff—Teddy Bearocas is both the heart and the belly rub magnet behind the business. As DOGUE’s Chief Cuddle Pawfficer, this five-year-old, golden-hearted, "enormous" mini Goldendoodle specializes in high-yield hugs, kiss-backed KPIs, and tail-wag-approved financial strategies. Whether he’s reviewing spreadsheets or snoozing on them, Teddy ensures every deal is sealed with a snuggle. Known around the office as the Sunglasses King, Teddy never misses a chance to turn a boardroom into a runway. He proudly boasts the largest sunglass collection known to dogkind—one for every mood, meeting, and magazine shoot. When the numbers need crunching or the team needs a morale boost, his paws are always on the pulse—and his shades are always on point. Teddy’s best financial advice? "Business is simple. Profit margins go up when the cuddle count does."
Queen Elizabeth - Pack Relations Manager
Queen Lizzie reigns over DOGUE’s ambassador program with grace, glam, and just the right amount of sass. From sniffing out fresh talent to keeping our community in formation, this royal has her paw on the pulse of the most stylish squad of CoverDogs and their humans. When she’s not managing pawtnerships or coordinating fashion-forward collabs, she’s likely chasing squirrels, fueled by puppuccinos, belly rubs, and an unshakable belief that every dog deserves a spotlight. Her motto? “Treats before spreadsheets, darling.”
Mia - Fashion Barkitect
Mia's not just dressed — she’s designed. As DOGUE’s resident Fashion Barkitect, this elegant Pekingese doesn’t just wear couture gowns — she curates moments in fashion history. With a topknot always perfectly in place and a dramatic flair for the avant-bark, she’s the pup behind our most iconic editorials and four-legged fashion statements. When she’s not sketching out next season’s silhouettes or fluffing tulle, you’ll find her planning exclusive magazine and book signing soirées. She believes every gathering should sparkle — with sequins, intellect, and of course, snacks. Her signature scent? Chanel No. 5 and freshly printed pages. Her mantra? “Design like Coco, bark like Beyoncé.”
Willow - Brand Ambassador, UK
Don’t let her tiny frame fool you—Willow is a major style force. As DOGUE’s UK Brand Ambassador, she brings signature British charm and runway-ready looks to every paw-parazzi moment. With the biggest closet this side of the Atlantic (think couture dresses, matching accessories, and more tiaras than the royal family), Willow lives for the spotlight—and a good treat. She’s a professional poser, a beach-loving babe, and firmly believes the world is her runway. With every twirl and tail wag, she proudly represents DOGUE across the ocean, proving that dog fashion knows no borders.
Angus & Layla - Brand Ambassadors, Australia
As DOGUE’s Australian Brand Ambassadors, Angus & Layla embody effortless elegance and trendsetting charm. With an Instagram presence as refined as their wardrobes, they are true professionals in the canine fashion sphere—leading Australia’s style scene with poise and panache. From perfectly coordinated ensembles to beachside glamour, they command the camera with grace and ease. With weekly professional photoshoots, Angus & Layla treat every moment as a chance to inspire—delivering polished, editorial-worthy content for the DOGUE magazine. Together, they represent DOGUE with charm, charisma, and unmatched canine chemistry—setting the standard for fashion-forward pups across Australia and beyond.