In the world of fashion, one question reigns supreme: What makes a dog chic?
Is it the timeless elegance of a Queen’s corgi? The confident strut in custom cowboy boots? The ability to make food disappear on command?
According to the delightful and visually rich book Chic Dogs, the answer lies in both pedigree and personality—a blend of natural poise and perfectly curated pawsonal style. From regal companions like Coco Chanel’s sleek pups to modern-day influencers like Maxine and Tiger Blaze, one thing’s clear: chic is not just worn, it’s embodied.

From Couture History to Canine Icons
Chic Dogs takes us on a journey through time, showcasing dogs not merely as pets but as cultural fixtures, style muses, and bold symbols of individuality. Think Maria Callas and her pampered poodle, Winston Churchill’s bulldog bond, and Queen Elizabeth’s royal corgis—all epitomes of taste and tradition.
These aren’t just dogs. They’re legacies. And now? They’re joined by a new generation of four-legged fashion royalty.



Meet Tiger Blaze
This New York-raised, Austin-based rescue Chihuahua mix is rewriting the rules of fashion. His inspiration? Iris Apfel, of course.
- Style inspo: “Fearless, vibrant, ageless. Paws down, Iris Apfel.”
- Personal style: Cowboy Grandma Clean Girl Core.
- Wardrobe essentials: Pearl sunnies, cowboy boots, babushka hankies.
- Ideal day in Austin: Pup cups at Noble Joe, content creation, tacos at Ski Shores, a sunset swim at Barton Springs, and a couch cuddle puddle.
- Fashion rule to break: Gender norms. “Wear what makes you feel beautiful.”
- Bucket list dream: A photoshoot in St. Barths with Gray Malin. Manifest it, baby.
Fun fact: He once ghosted Ed Sheeran. “He sent a follow-up.”
Hidden talent: Making food disappear. Instantly.
Most iconic memory: Meeting Charlie Puth in the first-class lounge. “What a doll.”
So…What Is Chic?
According to Chic Dogs (and our modern muses), it’s not about trends—it’s about presence. It’s how you wear a pair of pearl sunglasses. It’s showing up to the West Village’s The Garret above Five Guys, making new friends while your human grabs a cocktail and a cheeseburger.
Chic is knowing your angles. It’s breaking rules. It’s owning who you are—whether you’re royalty or rescue, minimalist or maximalist.
Final Bark
Whether it’s a custom Hermès leash or a stroll through history, chic lives in the bold, the original, and the beautifully groomed. So fluff your fur, grab your pup cup, and remember: Chic isn’t a trend. It’s a legacy.

